Google Ads

Google Ads (formerly known as AdMob) is an advertising platform from Google to advertise across all Google’s assets, both desktop and mobile. It allows businesses to drive traffic to a website, get more phone calls or increase physical store visits. It features precise targeting with multiple target criteria based on Google users profile.

Google Ads Info

Types:	In-game Advertising, Mobile Ad Network
Ad Formats:	Banners, In-App, Video
Models:	CPC, CPI, CPM
Trading Models:	Self Service

Google Ads News

January 2024 User Acquisition Roundup: new tools and best practices Posted on February 01, 2024 by Artem Dogtiev ...how to use Google AI to create and optimize your Search ads with the new conversational experience in Google Ads.

Google Ads Podcasts

#198: App growth strategy: Deezer case study with Sherina Khalidi, VP Performance Marketing at Deezer Ok, a bit of trivia to begin with – what is the most common and most used word app marketers and app owners use in a conversation about their apps in pretty much any country you can think of? Well, if they have a conversation in English that would be growth
#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app There is a decent number of ways to market your mobile app on app stores
#146: ASO with ChatGPT with Thomas Kriebernegg, CEO & Co-founder of App Radar ChatGPT
#4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket Internet In the early 2000s, digital marketing for online commerce companies centered on relative keywords

Google Ads Competitors and Alternatives

InMobi

Driving Real Connections

Mistplay

The #1 Loyalty App for Mobile Gamers

AdMaven

The Ad Network For publishers and advertisers

AdMob

Monetize your apps intelligently

AdColony

The In-App Marketplace for Brands

Liftoff

Drive campaigns for post-install events

Google Ads Reviews

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