Google Marketing Platform (formerly known as Doubleclick) is Google’s advertising platform that combines Doubleclick and Google Analytics 360 Suite under a single umbrella. The platform cutters to both small businesses, with free to use analytics and self-service solution to run ad campaigns, as well as large enterprises, with advanced analytical capabilities to quickly identify parts of an ad campaign that aren’t efficient and team work features.
Key features:
- Combines DSP with web & mobile analytics tools into a single solution
- Powered by Google
Google Marketing Platform Info
Types: | DSPs, Mobile Ad Analytics |
---|---|
Ad Formats: | - |
Models: | CPC, CPM |
Trading Models: | Programmatic, Real Time Bidding, Self Service |
Appreciate
Programmatic UA: Scale your growth on iOS and Android, with the only DSP offering one-click to install ad units.
Adelphic
A Demand-Side Platform For An Omnichannel World
3.14 Mobitech
Mobile Advertising the way it should be
Hitapps
Expert in digital advertising and app development since 2017.
Smadex
Transparent DSP Engineered for Growth
Xandr
Make Advertising Better
Sorry, we don’t have these details yet. If you are a Google Marketing Platform representative, please get in touch to add additional information and contact options to your profile.