Historically, web-based acquisition for mobile-first companies wasn’t widely utilized. With the introduction of Apple’s App Tracking Transparency, there’s been a noticeable shift towards adopting web-to-app and web-to-web strategies, opening up a wide range of possibilities for subscription app marketers.
The web-to-web strategy involves acquiring users through a web landing page and then transitioning them to a web app. This approach is gaining popularity among subscription-based apps for many reasons, as outlined in our new Web-to-Web User Acquisition Guide 2024, brought to you in collaboration with mobile subscription app publisher Union Apps.
Shifting to a web-to-web approach doesn’t mean you have to completely abandon app campaigns. Instead, it aims to combine both web and mobile strategies to take advantage of the strengths of each.
The Web-to-Web User Acquisition Guide 2024 is a 39-page guide filled with advice and tips for running web-to-web campaigns, along with detailed analyses and examples.
In the guide, you’ll learn about:
- The most common problems in web-to-web campaigns and their solutions
- Conducting effective A/B tests
- Building high-performing landing pages and quizzes
- Creating compelling paywalls
You’ll also receive a set of useful tools, a checklist for preparing to launch a web-to-web campaign, and benchmarks. Download the guide here. Enhance your marketing techniques and learn how to keep your user base active and engaged in the competitive subscription app market.
